Cape Fear Jewelers is located in scenic downtown Southport, NC. Southport is located at the mouth of the Cape Fear River and has a rich maritime history. Cape Fear Jewelers offers original nautical designs and a variety of respected jewelry designers in gold, platinum, and sterling silver. The lore of the sea is well represented at Cape Fear Jewelers.

We invite you to visit our store in the heart of Southport and experience the hospitality and jewelry knowledge of our experienced staff. If shopping via the internet is your preference, we offer a complete selection of high quality jewelry, both nautical and traditional. Please take your time and consider the product collections that we have assembled to reflect the complete collection.

Cape Fear Jewelers is proud to offer the very popular Southport destination bracelets, and North Carolina bracelets by Montesino. These two signature collections are among the various opportunities which we offer our in-store and online customers. We also offer Watches, Nautical Jewlery, and cutom made jewelry made in house. A mix of history, elegance, and creativity are ingredients that make our store unique.

We have a full selection of charms (our nautical charm selection is among the largest on the east coast), and the gold and/or sterling silver option is yours. We can satisfy your jewelry needs no matter what the budget.

Cape Fear Jewelers is especially proud of our bridal and diamond jewelry department. Due to our prime sources and well-developed relationships with diamond site holders, we can offer you custom made engagement rings at prices that will astound. Combine our excellent customer service with these prices and you will find a pleasant and unique jewelry buying experience.

Cape Fear Jewelers also has two-full time jewelers on site to take care of your custom orders as well as any jewelry repairs you may have. They have a combined sixty-three years of experience, so you can rest assured your jewelry is in good hands. We are fully insured and all work is done on-site.

Enjoy our online collections any time, 24/7, and whenever possible, visit our store in Southport at 102 East Moore Street (at the corner of Howe Street and Moore Street – one block from the waterfront). Our store showroom hours are: Monday through Saturday from 9:00am to 5:30pm. We are closed on Sunday. Please see map for driving instructions.


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*Off-season hours may vary*
  • Monday09:00AM-05:30PM
  • Tuesday09:00AM-05:30PM
  • Wednesday09:00AM-05:30PM
  • Thursday09:00AM-05:30PM
  • Friday09:00AM-05:30PM
  • Saturday09:00AM-05:30PM
Victory Beach Vacations

Visitors who are on the hunt for the postcard-perfect vacation rental in the heart of the Carolina Beach or Kure Beach area will find an enticing selection and plenty of friendly customer service when they rent through Victory Beach Vacations. Based in Carolina Beach in the coastal Cape Fear region, Victory Beach Vacations has more than 100 vacation rentals in all shapes and sizes to ensure that every vacationing family can find their dream home away from home on the beach.   When you book your Cape Fear getaway with Victory Beach Vacations, the fun doesn’t end when you leave the beach, it continues with an array of privately-owned properties outfitted with all of the amenities needed for a fabulous beach vacation.   Jenna Lanier, General Manager, explains that her family first opened the rental and property management business in 2002. At the forefront of Victory Beach operations is Lanier’s mother, Caroline Meeks. Meeks is both the Broker in Charge and co-owner with husband, Buck Meeks, who manages the Field Services team with Lanier’s husband, Scott.   For nearly 20 years, the Victory Beach team has worked tirelessly to establish a network of top-of-the-line rental properties for Cape Fear visitors to enjoy. “As far as our properties go,” explains Lanier, “they are all updated, well-furnished and appointed. “We have always performed post-cleaning inspections and since the pandemic, have put freshly laundered duvets over all of the comforters between rentals.”   Lanier emphasizes how important the guests experience is “we strive to give our guests a relaxing, stress free, memorable vacation.” This emphasis on customer service has led to Victory Beach Vacations having a 4.8 Google rating with over 300 reviews by happy owners and guests.In addition to Victory Beach’s superior sanitation practices, the company offers properties for every type of visitor. Choose from luxury oceanfront houses and condos to more reasonbly priced 2nd row properties with oceanviews. Many properties include pools and hot tubs as well, perfect for outdoor entertaining, and many are dog friendly.   Lanier also notes that all properties are within walking or driving distance to Pleasure Island’s main attractions – Carolina Beach and Kure Beach. The former, as described by Lanier, is the more commercialized of the two destinations and features a boardwalk, outdoor dining options and a plethora of weekly activities including fireworks, live music, amusement park pop-ups, and movies under the stars. Kure Beach offers a more residential feel with its fishing pier, intimate restaurants and family favorite, North Carolina Aquarium at Fort Fisher.More water fun awaits, too. “There is a harbor and a canal that feed into the intercoastal. We have several properties on the harbor so guests can bring their boat, kayak, [or jet ski] and travel between islands,” says Lanier.   A stay with Victory Beach Vacations is an annual pilgrimage for most. “A large percentage of guests are previous guests. Some even reserve the same property for the next year as they’re checking out,” Lanier says. “It’s almost like it’s their personal vacation home.”   Even before guests arrive at their vacation destination, the Victory Beach Vacations’ website greets them with a live beach cam and exquisite aerial footage of both Carolina and Kure Beaches. See for yourself by scanning the QR code and call Victory Beach Vacations at 910.458.0868 to book your Cape Fear getaway. Start making your memories today! —Grace Silipigni